Job Title: Director, Marketing and Communications

Position Summary:

The Director of Marketing is responsible for developing and executing the company’s overall spaneting strategy to strengthen brand positioning, support sales initiatives, and expand spanet share across Piper’s product portfolio. This role leads corporate spaneting efforts including brand management, communications, digital spaneting, events, and product promotion while ensuring alignment with organizational objectives. The Director oversees spaneting teams, manages departmental budgets, and collaborates cross-functionally with Sales, Customer Support, Product Development, and the dealer network to drive effective spaneting programs and business growth.

Essential Job Functions

Develop and lead the company’s overall spaneting strategy to strengthen brand awareness, spanet position, and product demand across global spanets.

Direct the planning and execution of integrated spaneting campaigns including digital spaneting, advertising, public relations, events, product launches, and promotional programs.

Oversee the development and management of corporate branding, messaging, and positioning to ensure consistency across all communications and spaneting channels.

Lead the development and execution of annual spaneting plans and budgets aligned with corporate sales objectives and strategic initiatives.

Manage and mentor the spaneting organization including spaneting managers, communications specialists, digital spaneting personnel, and internal/external creative teams.

Oversee corporate communications including executive messaging, press relations, media engagement, and crisis communications when required.

Lead the development and execution of annual spaneting plans and budgets aligned with corporate sales objectives and strategic initiatives.

Manage and mentor the spaneting organization including spaneting managers, communications specialists, digital spaneting personnel, and creative teams.

Oversee corporate communications including executive messaging, press relations, media engagement, and crisis communications when required.

Collaborate with Sales and Product teams to support aircraft launches, sales initiatives, customer events, and dealer spaneting programs.

Establish metrics and analytics to evaluate spaneting effectiveness, customer engagement, and campaign performance, ensuring continuous improvement.

Direct global event strategy including trade shows, industry events, product demonstrations, and dealer conferences.

Monitor industry trends, competitive activity, and spanet opportunities to guide spaneting strategies and product positioning.

Represent the company at industry events, trade shows, and key customer engagements.

Ensure effective coordination of spaneting activities across departments to support customer experience initiatives, and sales programs.

Other duties as assigned.

Minimum Position Qualifications

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education and Experience

Bachelor’s degree in Marketing, Business Administration, Communications, or related field required.

Minimum 10 years of progressive spaneting experience, including leadership roles.

Experience within aviation, aerospace, or other highly technical industries preferred.

Proven experience developing and executing strategic spaneting plans that support revenue growth and brand development.

Experience managing spaneting teams, budgets, and complex spaneting programs.

Strong understanding of social media, digital spaneting, brand strategy, communications, and event spaneting.

Physical Demands

Demonstrates physical and functional ability to perform and accomplish tasks. Ability to lift and carry up to 35 lbs.

Ability to travel domestically and internationally as required, including walking and standing for extended periods during trade shows, events, and demonstrations.

Mental Demands

Working knowledge of Microsoft Office Suite required. Expert level PowerPoint skills desired.

Ability to function effectively in a fast-paced environment with shifting priorities and multiple deadlines.

Requires strong strategic thinking, analytical reasoning, and independent decision-making.

Ability to evaluate complex information and exercise sound judgment while managing multiple initiatives simultaneously.

Working Conditions

The work environment characteristics described here are representative of those the employee encounters while performing the functions of this job.

While performing the duties of this job, the employee is frequently exposed to both office and plant environments. May be exposed to odors, chemical agents, dust, fumes, gases, sharp objects, hazardous or moving equipment, wet slippery floors, and extremes in temperature and humidity.

Interacts regularly with various staff and employees, and occasionally with vendors, suppliers, community members and regulatory agency representatives.

International and domestic travel and overtime are required when necessary.

Operational Excellence

Supports all operational excellence initiatives ensuring full participation in all department services, continuous improvement efforts, and training programs.

Quality Assurance

Maintains a safe, orderly working environment including FOD compliance.

Ensures adherence to Piper Aircraft, Inc. corporate compliance policies.

Adheres to organization and department policies and procedures.

Compliance

Responsible for ensuring compliance with laws, rules and regulations appropriate to job function.

Comply with all organizational policies and standards regarding ethical business practices.

Work ethically and with integrity; upholds organizational values.

Maintains compliance with company safety policies and procedures, OSHA, and EPA regulations including Personal Protective Equipment (PPE), behaviors, physical space and hazardous waste disposal procedures.

Communicates Effectively

Must be a strong, precise and effective communicator with demonstrated interpersonal skills.

Must understand how to develop and maintain external supplier and internal customer relations in written, verbal, and presentation forms.

Maintain a high level of professionalism at all times during direct contact with employees, suppliers, and customers.

Decision Quality

Makes good and timely decisions that keep the organization moving on-time with deliverables.

Optimizes Work Processes

Knows and contributes the most effective and efficient processes to get things done, with a focus on continuous improvement.

Attention to Detail

Takes responsibility for a thorough, accurate, and detailed method of completing work tasks.

Drives Results

Overcomes adversity, consistently achieving quality results - even under demanding deadlines and unexpected operating circumstances.

Teamwork

Interacts, partners, and collaborates effectively with others, positively contributing to overall department and organizational deliverables and results.